Post by account_disabled on Jan 24, 2024 8:55:50 GMT
Just recently we released a global update - end-to-end analytics . It is quite different from the functionality of other services of the same name. It can use event-based attribution, set weights for different stages of the funnel, and apply half-life. All this allows you to obtain the most accurate data on advertising payback. Let's look at how to work with the new functionality and how to easily configure it. Reading time: 14 minutes Stage 1: Set up expense receipt How receiving spend works Stage 2: setting up income generation Stage 3. Setting up transaction statuses Stage 4. Setting goals Stage 5. Setting up the scales Result An example of end-to-end analytics Conclusions: what does Ringostat end-to-end analytics provide? The main task of end-to-end analytics is to display data on the payback of each advertising channel.
To do this, you Fax Lists need to combine information about expenses from the systems in which your advertising is running and income from CRM. Therefore, you must have an account in Google Ads or Facebook advertising account with configured campaigns and activated integration with the CRM system. You can also manually upload promotion costs. Read why this functionality is needed and what benefits a business gets from it in the article “Ringostat released end-to-end analytics: find out which advertising is effective and pays off.” Stage 1: Set up expense receipt Let's look at this using Google Ads as an example.
In order to activate the integration, you must: go to the Integration section - Google Ads Beta ; activate the “Enable integration” toggle switch; In the window that opens, log in to your Google Ads account and allow to receive data from it. How receiving spend works A special program once a day receives information from Google Ads about the costs of each user who went to the site from an advertising campaign. Next, Ringostat looks for information on the client in our analytics. If a session is found, information is recorded on the amount that was spent to attract the user to the site. Integration with Facebook and other advertising systems is configured according to a similar principle.
To do this, you Fax Lists need to combine information about expenses from the systems in which your advertising is running and income from CRM. Therefore, you must have an account in Google Ads or Facebook advertising account with configured campaigns and activated integration with the CRM system. You can also manually upload promotion costs. Read why this functionality is needed and what benefits a business gets from it in the article “Ringostat released end-to-end analytics: find out which advertising is effective and pays off.” Stage 1: Set up expense receipt Let's look at this using Google Ads as an example.
In order to activate the integration, you must: go to the Integration section - Google Ads Beta ; activate the “Enable integration” toggle switch; In the window that opens, log in to your Google Ads account and allow to receive data from it. How receiving spend works A special program once a day receives information from Google Ads about the costs of each user who went to the site from an advertising campaign. Next, Ringostat looks for information on the client in our analytics. If a session is found, information is recorded on the amount that was spent to attract the user to the site. Integration with Facebook and other advertising systems is configured according to a similar principle.