Post by account_disabled on Mar 9, 2024 3:48:39 GMT
Lead nurturing is delicate work An Italian translation of this concept could be "lead cultivation", and rightly so: since the lead is in fact to be understood as a potential customer, the nurturing phase will serve to increase interest in the good/service addressed to him , to the full advantage of the company that puts the marketing strategy into practice. The lead nurturing process accompanies the contact during all phases of their customer journey . As a simple user, the potential lead will be attracted by coherent multimedia content developed for the different platforms, usually with basic targeting.
When the contact shows some interest, the objective is to direct him to a form to fill out for the transfer of his data, so that he can receive informative and/or promotional content on a specific object, be it a good, a service or simple useful information. From the moment this step occurs, a good lead generation plan will have an efficient architecture available, dedicated to channeling the subject's attention within a funnel . At this Hong Kong Telegram Number Data moment, with the data in hand, it will be possible to generate content with a greater degree of accuracy, intercepting the interests and types of communication chosen by the interested party. Now that the latter is willing to receive information, what are the objectives that the campaign must achieve ? Dialogue with him, providing him with useful information that guides him to prefer what your company offers over the competition.
A well-made campaign must convey credibility to those who run it, lead the lead to consider their interlocutor bordering on a trusted consultant, always present but never invasive. All this leads to optimal positioning, in line with the initial objectives. What are the tools to use? Remaining from the perspective of non-invasive presence, the absolute favorite tool for lead nurturing is Direct Email Marketing , for various reasons: - When requesting data, the email address is one of the most easily obtainable, and will allow the contents to reach the lead via a well-defined channel - A well-structured email will allow the company to insert a fair amount of information which, on other channels (mainly social media), would not get enough attention - A good regularity of emails will create a routine , both for those who send and for those who receive.
When the contact shows some interest, the objective is to direct him to a form to fill out for the transfer of his data, so that he can receive informative and/or promotional content on a specific object, be it a good, a service or simple useful information. From the moment this step occurs, a good lead generation plan will have an efficient architecture available, dedicated to channeling the subject's attention within a funnel . At this Hong Kong Telegram Number Data moment, with the data in hand, it will be possible to generate content with a greater degree of accuracy, intercepting the interests and types of communication chosen by the interested party. Now that the latter is willing to receive information, what are the objectives that the campaign must achieve ? Dialogue with him, providing him with useful information that guides him to prefer what your company offers over the competition.
A well-made campaign must convey credibility to those who run it, lead the lead to consider their interlocutor bordering on a trusted consultant, always present but never invasive. All this leads to optimal positioning, in line with the initial objectives. What are the tools to use? Remaining from the perspective of non-invasive presence, the absolute favorite tool for lead nurturing is Direct Email Marketing , for various reasons: - When requesting data, the email address is one of the most easily obtainable, and will allow the contents to reach the lead via a well-defined channel - A well-structured email will allow the company to insert a fair amount of information which, on other channels (mainly social media), would not get enough attention - A good regularity of emails will create a routine , both for those who send and for those who receive.